Athlete in training
Elite Performance Coaching

We Build Athletes.

I coach competitive CrossFit athletes and driven professionals.

- What I Can Help With

Maximise
Performance

For competitive CrossFitters and driven professionals based in Hong Kong and beyond. Build a body that performs as good as it looks. Get stronger, move better, and regain your athleticism.

APPLY FOR COACHING OUR Services

— Credentials

Educated by the Best.

While certifications don't make a great coach, they can certainly help. Below are some of what qualifies me to help you maximise your performance in the gym.

— What I Do

Play The
Long Game

I offer a variety of services designed to elevate your training experience, whether you're an athlete or fitness enthusiast.

01

In-Person Personal Training

Designed to help you reach your specific goals. It begins with an in-person assessment and consultation, allowing me to build a personal program that meets your needs and goals.

Book Assessment Learn More
02

Remote Coaching

For people serious about progress, this is full-service individualised coaching. Daily training is built around your schedule, equipment, and goals—whether competitive or lifestyle.

Request a Consult Learn More
03

Nutrition Coaching

For those who want to maximise everything. You're not just getting guidance, you're getting ongoing strategy, feedback, and precision adjustments.

Request a Consult Learn More
— How it works

ASSESSMENT
TO execution.

Select a service to see exactly how it unfolds.

01STEP

CONSULTATION

A 30-minute deep-dive into your training history, injury record, lifestyle constraints, and the outcome you actually want.

02STEP

PROGRAM DESIGN

Based on your needs and movement assessment, I design a custom training program that helps you achieve your goal as efficiently as possible.

03STEP

COACHED EXECUTION

You will work with me to help motivate and guide you through each session to make sure you are moving correctly and safely.

01STEP

DISCOVERY CALL

A 15-minute call to assess whether my approach is right for you.

02STEP

ONBOARDING

Detailed intake to go over your goals, injury history, schedule, gather metrics for training,

03STEP

WEEKLY LOOP

Train. Submit footage. Check-in. We review readiness, performance data, and recovery markers every seven days. Programming evolves accordingly — measured, intentional.

01STEP

BASELINE ASSESSMENT

Body composition review, dietary history, health markers, and performance goals. We baseline everything before prescribing anything — no guesswork, no assumptions.

02STEP

NUTRITIONAL ARCHITECTURE

Calorie targets, macro ratios, and meal frameworks built to your physiology and training load. Not a rigid meal plan — a practical system that integrates with your life.

03STEP

PERIODIZATION

Nutrition phases aligned to your training blocks. Performance, maintenance, and recomposition cycles executed with intent — not intuition. Weekly tracking review included.

— Our Philosophy

Intensity.
Consistency.
Precision.

We don't do generic workouts. We engineer performance. Our approach is rooted in sports science — relentlessly focused on progressive overload, strict mechanics, and absolute accountability.

Whether you're a competitive athlete or an executive demanding peak physical condition, our standard remains exactly the same.

Read Our Story
—

Science-Led

Every programme is grounded in evidence-based sports science and biomechanics.

—

Individually Built

No templates. Every protocol is engineered around your specific physiology and goals.

—

Rigorously Accountable

We track, adjust, and push. Continuous improvement is non-negotiable.

— The Results

Voices from the
Floor.

Athletes. One standard. Real words from clients who turned up — and turned around.

Jonathan has completely changed the way I approach fitness and health. I feel stronger, more confident, and no longer struggle with injuries. His knowledge of training and functional health is incredible—he not only helps you improve but also teaches you the why behind it all. Working with him has been a game-changer, and I finally feel like I’m on the right path to real, lasting progress!

Hind

I had a hard time with consistency and never realized how much strength training could improve my posture, energy, and overall well-being. I had tried seeking medical advice from doctors about my energy and supplements to support my overall well-being, but they never really made a difference. Since we started, I’ve seen real changes—besides a better posture and energy, I have better sleep, higher HRV, more stamina for hiking and running, and way more confidence. Outside of training, I feel more confident and my mood has noticeably improved, but the biggest shift is that I’m now consistently doing sports I love because I feel stronger and less tired all the time. What makes Jon different is how personalized and dynamic his approach is; every session is tailored, engaging, and built around my goals, lifestyle, and even recovery when I’m injured. Jon hasn’t just made me stronger—it’s made me actually enjoy staying consistent.

Dan S

I struggled with weight loss and had no motivation to start. Jonathan helped me break through that barrier, and I’ve gained muscle and feel so much better overall. His personalized approach and knowledge are top-notch. If you’re looking for a coach who knows what he’s doing, Jonathan is the one to go to!

Dr. Lam

I came in with shaky ballet balance and weak grip strength. Group classes had strained my neck—Jon’s one-to-one coaching did the opposite. My neck feels great, my hips stay tucked in pirouettes, and I’m stronger everywhere. Jon’s organised, intentional, and progresses me at the perfect pace while keeping every rep technically sharp.

Sabrina A

Years of shoulder and neck pain kept me away from weights. Jon’s personal approach strengthened the right muscles, fixed my posture and erased the pain. He knows how to work around old injuries and still push results.

Anonymous

A year with Jon has flipped my energy levels. Strength is up, muscle aches are down, and I’m more present with my family. He adapts every session to how my body feels that day and backs it with clear advice on diet and lifestyle. If you want steady, sustainable progress from a true professional, Jon’s your coach.

Dr. Steve Poon

In just a few months, I was able to lose 20lbs and my energy levels are the best they have ever been. I also was able to add 20lbs to my back squat and bench press. Jon was able to clearly guide me on how to achieve my fitness goals. I highly recommend his coaching to anyone looking to get fitter!

Kevin
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— Get In Touch

APPLY FOR
coaching.

Tell us where you are, what you want, and how serious you are. We'll respond within 24 hours.

DIRECT jon@stratafitnesshk.com